Problems We Solve

Presentation1 At Best, You Are Only Half Informed!


Quantitative Information informs much decision making: it is easy to capture, measure and understand. It is what computers do best. But beware: you are only half informed.

 “A good decision is based on knowledge and not on numbers.” Plato

Qualitative Information by contrast is very hard to capture, measure and understand. Until now computers have struggled to understand narrative. Thus it is at best overlooked, at worst ignored.

Management  decisions need to be informed by both quantitative and qualitative information. Read more here