“A good decision is based on knowledge and not on numbers”

– Plato


An Exabyte is a million million million bytes

Every day we generate 4 Exabytes of data. How much is that? Enough to fill 100 piles of books as high as the moon, enough to write down every word ever spoken by mankind. In one day.

Is data a headache for your organisation?

Organisations around the globe are struggling to capture and store this data.

data is not information

Data is not information

“Big data” are the buzz words of the moment. “Data mining” is what you are supposed to do with it once you’ve got it. Your organisation probably already has huge amounts of data. How do you use it? How useful is it to you? Probably not as useful as you think it should be. Is more data going to be more use? Or just give you a bigger headache?

Everybody struggles with data

The truth is that organisations of all sizes, including the technological giants, are struggling to make use of this data. They capture it in the hope that one day they will be able to use it. But by then it will be out of date, of academic interest only.

The best that can be hoped for is that from the data you can draw out information, the first step on the path to knowledge and then wisdom.