Turning Employee Stories into Strategy

In today’s workplace, what you can’t see can cost you dearly. Traditional surveys and surface metrics often miss the real issues—burnout, disengagement, cultural friction, and innovation blockers. Leaders are left flying blind during times of change. Akumen’s Narrative Experience gives you a clear window into the lived experience of your workforce, transforming open feedback into evidence you can act on.

Many organisations already collect employee feedback through surveys, pulse checks, or engagement tools. But too often, this data stays at the surface — numbers without context, sentiment without depth. Akumen’s Narrative Experience helps you go further, transforming the words of your people into actionable intelligence.

Why Work With Akumen if You Already Capture Feedback?

• Unlock the “why” behind the numbers: Traditional surveys tell you what is happening. Narrative Experience reveals why it’s happening, uncovering root causes and relationships hidden in open text.

• Make existing data work harder: You don’t need to start from scratch. Akumen can take the feedback you already collect and apply advanced emotion analytics to surface richer insights.

• Spot what you’re missing: Standard tools often overlook emerging risks, cultural friction, or innovation blockers. Narrative Experience highlights themes and emotions that would otherwise stay invisible.

• Turn feedback into foresight: Instead of static reports, you get live dashboards and AI-assisted summaries that show how employee experience is shifting in real time.

• Scale qualitative insight: Manual analysis of open comments is slow and costly. Akumen automates this process, giving leaders evidence-based insights at enterprise scale.

• Bridge the gap between listening and acting: Narrative Experience ensures feedback isn’t just collected — it’s translated into strategy, helping leaders make confident, human-centred decisions.

Why Narrative Experience Matters

Understanding your people is the key to organisational success. Narrative Experience takes the words of employees—whether from surveys, interviews, or everyday chats—and translates them into real-time insights. This means leaders can see not just what is happening, but why it is happening. With advanced emotion analytics, the platform goes beyond sentiment to uncover the feelings that drive behaviour, helping organisations make smarter, more human decisions.

Built for Change

Whether you’re navigating a merger, restructuring, or simply aiming to strengthen culture, Narrative Experience provides visibility when it matters most. It supports leaders with:

• Culture due diligence and integration during M&A

• Morale and resistance insights during leadership change

• Early warning signals for risk and reputation management

• Proactive safety and wellbeing metrics to address burnout

Proven and Trusted

With over 22 years of partnership across the UK and globally, Akumen is trusted by organisations including NHS Wales, analysing 10,000 comments daily and processing 180,000 words overnight. Our secure, GDPR-compliant platform is built for enterprise, with certifications including Cyber Essentials Plus and NHS Data Security and Protection.

Let’s Talk

If you’re already listening to your employees, Narrative Experience helps you truly understand them. It’s the difference between hearing voices and making sense of them — turning stories into strategy. Contact Eross@akumen.co.uk for details of how we can transform the way that you engage with your people.